To stand out in today’s complex and cluttered media landscape, brands must go beyond the sales pitch, and tell impactful and inspiring stories that resonate with readers 

This approach, we believe, will transcend traditional forms of marketing, and will soon be the number-one form of customer engagement.

Recent studies support this viewpoint: 90% of top-performing B2B content features real business stories, with just 10% promoting a company’s sales message, the Content Marketing Institute finds.

At the centre of this new paradigm are insights. Business and consumer readers want answers to questions, solutions to challenges, and information that satisfies curiosity.

With more than 50 years’ combined journalistic experience, and with unrivalled knowledge of the industries we serve, we’ve worked with brands and business leaders to successfully articulate viewpoints, address acute issues, and share inspirational stories.

Our work leverages analytics and other insights to improve its performance. We firmly believe in the notion of ‘smart content’, supporting our writing with technology across planning, distribution and measurement:

Combined, we provide an end-to-end service that ensures brands meet their content marketing goals and objectives, and that the information needs of their audiences are met.

Our core service, branded editorial, fuses the rigor and neutrality of traditional media with the value proposition of companies. Brands become storytellers, and their executives are portrayed as thought-leaders, commenting on factual information in a balanced, non-biased manner.

Our service extends to a wide range of forms: Thought-leadership, opinion-editorials, listicles, product reviews, white papers and much, much more.

We also create content across multiple formats and platforms. Discover our design, video, events and publishing capabilities.

Headquartered in Singapore, our network of editors are located across key content hubs globally.

To enquire about our editorial capabilities, talk to us.