Old Made New: Reimagining Good Governance

Governance can be exciting, both during the creation of a…


Here’s to the Crazy Ones: Untold Stories that Built Apple

Much inspiration can be taken from lesser-known…


Sustainability in the Year of the Tiger: 13 Urgent Actions

Greenwashing, overcomplexity and universal buy-in are…


Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue…


Why Football Won’t Be Coming Home Soon

Despite the team’s success at Euro 2020, English football…


Need to Boost Sales? Start Boosting Your Leadership Voice

CP5 takes a close look at five ways that brand…


Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them

Businesses have inspiring stories to share, yet…


From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date,…


Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today

The banking industry emerged from an angry bear market to…


What Will the Covid Business Recovery Look Like? Look to Travel and Learn

Other business sectors can learn from the sector's…