It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to…
Here’s to the Crazy Ones: Untold Stories that Built Apple
Inspiration can be taken from lesser-known anecdotes,…
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are…
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue…
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet…
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date,…
Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today
The banking industry emerged from an angry bear market to…