Visualisations are critical elements within the content mix, enabling readers to digest facts quickly while breaking up block text. This isn’t just our view: Research confirms this

According to MIT, 90% of information sent to the brain is visual. It’s no surprise, therefore, that Pearson finds that 65% of people are visual learners.

This doesn’t mean the end of editorial, however. Far from it. Editorial combined with visualisations is a powerful entity.

Instructions that contain both text and images are 323% more successful than those that use just one or the other, studies by Springer reveal.

And readers are six times as likely to remember information when facts are accompanied by an image, finds John Medina, author of New York Times Best Seller Brain Rules.

The incorporation of design into editorial is a skilled process. Editors must guide designers on the overarching goal of the story, and identify key points that either compliment the copy, or better explain facts through visualisations.

In turn, designers must advise editors on the plausibility of using imagery for the recommended points. Together they must work closely to ensure that all visualisations are on-story, and on-brand.

Our pool of designers are among the best talent in Singapore. With a wide range of skills and expertise, we recognise the importance of working with the best creative for a particular job, whether that’s creating infographics, photoessays, product collaterals or designing print and digital publications.

Our approach to design mirrors our editorial process by offering strategic, distribution and measurement services — either applied to design assets only, or to content leveraging multiple formats.

To enquire about our design capabilities, talk to us.