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We are a global experience design company. We create experiences, services and products.

It’s Not Rocket Science: The Rewards and Risks of Creativity

The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate


by Howard James

Old Made New: Reimagining Good Governance

Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight


by Howard James

Here’s to the Crazy Ones: Untold Stories that Built Apple

Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company


by Howard James

Good health as a team sport

A number of skilled professionals are entering the health space, eager to make the conversation around health more proactive and less daunting


by Luke Clark

Sustainability in the Year of the Tiger: 13 Urgent Actions

Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed


by Howard James

Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year


by Luke Clark

How a Single Story can Make Every Bit of Difference to the World

The best stories connect the struggle and the strength of one person to everyone else


by Luke Clark

Carbon Collaboration: Why We Need a Global Vision and Narrative

Teamwork, planning and great storytelling key in driving today’s climate action agenda


by Howard James

Why Football Won’t Be Coming Home Soon

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments in future


by Howard James

OUR COMMITMENT

CP5 is a company committed to the highest of ethical and environmental standards. We believe in social uplift and equality, and strive to minimise our carbon footprint in all that we do.

RECOMMENDED POSTS

  • Why Football Won’t Be Coming Home Soon
  • The Case for ‘Content-First’ Leadership
  • Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
  • Anatomy of a Brand Story — Airbnb
  • ‘You do What?’ Brand Journalism 101

LATEST INSIGHTS

  • It’s Not Rocket Science: The Rewards and Risks of Creativity 6 April 2023
  • Old Made New: Reimagining Good Governance 4 December 2022
  • Here’s to the Crazy Ones: Untold Stories that Built Apple 1 December 2022

WHAT’S TRENDING

Creation Culture Leadership Management News Society Strategy Sustainability The Long Read

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