CP5 at Six: ‘Ready to Find our Tribe’

Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond

It’s Not Rocket Science: The Rewards and Risks of Creativity

The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate

Old Made New: Reimagining Good Governance

Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight

Here’s to the Crazy Ones: Untold Stories that Built Apple

Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company

Good health as a team sport

A number of skilled professionals are entering the health space, eager to make the conversation around health more proactive and less daunting

Sustainability in the Year of the Tiger: 13 Urgent Actions

Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed

Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year

How a Single Story can Make Every Bit of Difference to the World

The best stories connect the struggle and the strength of one person to everyone else

Carbon Collaboration: Why We Need a Global Vision and Narrative

Teamwork, planning and great storytelling key in driving today’s climate action agenda

Why Football Won’t Be Coming Home Soon

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments in future

Editorial Learnings from an Aspiring Musician

The synergies between musicians and journalists are far stronger than many people appreciate or understand

Need to Boost Sales? Start Boosting Your Leadership Voice

CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission

Anatomy of a Brand Story — Airbnb

We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?

Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them

Businesses have inspiring stories to share, yet relatively few are currently telling them

How to Unleash Your Own Story

Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great

From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date, and expectations for the year ahead

Resetting Reality: How to Lead Towards a Silver Lining

The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too far

Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today

The banking industry emerged from an angry bear market to regain customer trust and confidence

What Will the Covid Business Recovery Look Like? Look to Travel and Learn

Other business sectors can learn from the sector's recovery during SARS

Reject Legacy Thinking: It’s Time for the Independents

An interview with CP5's Chief Executive Luke Clark on content, heroes and the art of learning dangerously

Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive

Clark joins the company to form a leadership team with deep roots in Asia

Where’s the Party? Driving B2B Sales in an Online-only World

Novel content solutions are revolutionising how brands engage with customers

Book Review: John Bolton’s The Room Where It Happened

The author's people management skills and decision-making star as President Trump's unpredictability continues

Webinars: Common Errors and Misunderstandings

Webinars are a viable alternative, but typically brands underestimate the effort needed to successfully produce these

5 Learnings From the COVID-19 Lockdown

The pandemic caught businesses by surprise, exposing acute weaknesses. Some positives will come from the crisis, however

Full-time Remote Working: The Business Case

Flexible working for agency and in-house staff is proving highly effective, bringing multiple benefits to workers and their employers

Smart Cities are Only as Smart as Those Who Live in Them

Civic authorities are constantly challenged by the spread of misinformation — and the rash actions that usually follow

Content Marketing in 2020: 6 Game-changing Trends

Scenarios and developments that will shape the content marketing industry over the next 12 months and into the ensuing decade

‘You do What?’ Brand Journalism 101

What is brand journalism, and how does it benefit businesses in ways that conventional communications are unable to meet?

The Case for ‘Content-First’ Leadership

Content teams, in-house and agency, must stop the proverbial tail wagging the dog, and embrace ‘content-first’ leadership