6 August 2024
Sing When You Win
The popular sports documentary ‘Welcome to Wrexham’, exemplifies the stories that we should embrace when setting out to tell their own narratives
7 March 2024
CP5 at Six: ‘Ready to Find our Tribe’
Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond
6 April 2023
It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate
4 December 2022
Old Made New: Reimagining Good Governance
Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight
1 December 2022
Here’s to the Crazy Ones: Untold Stories that Built Apple
Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company
30 September 2022
Good health as a team sport
A number of skilled professionals are entering the health space, eager to make the conversation around health more proactive and less daunting
8 February 2022
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed
17 January 2022
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year
3 August 2021
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person to everyone else
2 August 2021
Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s climate action agenda
13 July 2021
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments in future
20 May 2021
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many people appreciate or understand
30 April 2021
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission
14 January 2021
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?
15 December 2020
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently telling them
27 November 2020
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great
21 October 2020
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and expectations for the year ahead
16 October 2020
Resetting Reality: How to Lead Towards a Silver Lining
The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too far
14 October 2020
Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today
The banking industry emerged from an angry bear market to regain customer trust and confidence
7 October 2020
What Will the Covid Business Recovery Look Like? Look to Travel and Learn
Other business sectors can learn from the sector's recovery during SARS
1 October 2020
Reject Legacy Thinking: It’s Time for the Independents
An interview with CP5's Chief Executive Luke Clark on content, heroes and the art of learning dangerously
29 September 2020
Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive
Clark joins the company to form a leadership team with deep roots in Asia
22 September 2020
Where’s the Party? Driving B2B Sales in an Online-only World
Novel content solutions are revolutionising how brands engage with customers
14 July 2020
Book Review: John Bolton’s The Room Where It Happened
The author's people management skills and decision-making star as President Trump's unpredictability continues
26 June 2020
Webinars: Common Errors and Misunderstandings
Webinars are a viable alternative, but typically brands underestimate the effort needed to successfully produce these
7 April 2020
5 Learnings From the COVID-19 Lockdown
The pandemic caught businesses by surprise, exposing acute weaknesses. Some positives will come from the crisis, however
10 March 2020
Full-time Remote Working: The Business Case
Flexible working for agency and in-house staff is proving highly effective, bringing multiple benefits to workers and their employers
12 February 2020
Smart Cities are Only as Smart as Those Who Live in Them
Civic authorities are constantly challenged by the spread of misinformation — and the rash actions that usually follow
2 January 2020
Content Marketing in 2020: 6 Game-changing Trends
Scenarios and developments that will shape the content marketing industry over the next 12 months and into the ensuing decade
14 September 2018
‘You do What?’ Brand Journalism 101
What is brand journalism, and how does it benefit businesses in ways that conventional communications are unable to meet?
20 June 2018
The Case for ‘Content-First’ Leadership
Content teams, in-house and agency, must stop the proverbial tail wagging the dog, and embrace ‘content-first’ leadership