Blog Textual

Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond

The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate

Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight

Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company

A number of skilled professionals are entering the health space, eager to make the conversation around health more proactive and less daunting

Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year

The best stories connect the struggle and the strength of one person to everyone else

Teamwork, planning and great storytelling key in driving today’s climate action agenda

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments in future

The synergies between musicians and journalists are far stronger than many people appreciate or understand

CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission

We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?

Businesses have inspiring stories to share, yet relatively few are currently telling them

Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great

CP5's Managing Director discusses his journey to date, and expectations for the year ahead

The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too far

The banking industry emerged from an angry bear market to regain customer trust and confidence

Other business sectors can learn from the sector's recovery during SARS

An interview with CP5's Chief Executive Luke Clark on content, heroes and the art of learning dangerously

Clark joins the company to form a leadership team with deep roots in Asia

Novel content solutions are revolutionising how brands engage with customers

The author's people management skills and decision-making star as President Trump's unpredictability continues

Webinars are a viable alternative, but typically brands underestimate the effort needed to successfully produce these

The pandemic caught businesses by surprise, exposing acute weaknesses. Some positives will come from the crisis, however

Flexible working for agency and in-house staff is proving highly effective, bringing multiple benefits to workers and their employers

Civic authorities are constantly challenged by the spread of misinformation — and the rash actions that usually follow

Scenarios and developments that will shape the content marketing industry over the next 12 months and into the ensuing decade

What is brand journalism, and how does it benefit businesses in ways that conventional communications are unable to meet?

Content teams, in-house and agency, must stop the proverbial tail wagging the dog, and embrace ‘content-first’ leadership