Need to Boost Sales? Start Boosting Your Leadership Voice

CP5 takes a close look at five ways that brand storytelling…


Anatomy of a Brand Story — Airbnb

We keep hearing that the best brands tell the best stories,…


Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them

Businesses have inspiring stories to share, yet relatively…


How to Unleash Your Own Story

Telling a better story is a challenge for all of us, and in…


From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date, and…


Resetting Reality: How to Lead Towards a Silver Lining

The demands of leading staff and your brand narrative…


Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today

The banking industry emerged from an angry bear market to…


What Will the Covid Business Recovery Look Like? Look to Travel and Learn

Other business sectors can learn from the sector's recovery…


Reject Legacy Thinking: It’s Time for the Independents

An interview with CP5's Chief Executive Luke Clark on…


Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive

Clark joins the company to form a leadership team with deep…


Where’s the Party? Driving B2B Sales in an Online-only World

Novel content solutions are revolutionising how brands…


Book Review: John Bolton’s The Room Where It Happened

The author's people management skills and decision-making…