Need to Boost Sales? Start Boosting Your Leadership Voice
30 April 2021
CP5 takes a close look at five ways that brand storytelling…
Anatomy of a Brand Story — Airbnb
14 January 2021
We keep hearing that the best brands tell the best stories,…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
15 December 2020
Businesses have inspiring stories to share, yet relatively…
How to Unleash Your Own Story
27 November 2020
Telling a better story is a challenge for all of us, and in…
From Services to Solutions: The Future of Brand Storytelling
21 October 2020
CP5's Managing Director discusses his journey to date, and…
Resetting Reality: How to Lead Towards a Silver Lining
16 October 2020
The demands of leading staff and your brand narrative…
Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today
14 October 2020
The banking industry emerged from an angry bear market to…
What Will the Covid Business Recovery Look Like? Look to Travel and Learn
7 October 2020
Other business sectors can learn from the sector's recovery…
Reject Legacy Thinking: It’s Time for the Independents
1 October 2020
An interview with CP5's Chief Executive Luke Clark on…
Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive
29 September 2020
Clark joins the company to form a leadership team with deep…
Where’s the Party? Driving B2B Sales in an Online-only World
22 September 2020
Novel content solutions are revolutionising how brands…
Book Review: John Bolton’s The Room Where It Happened
14 July 2020
The author's people management skills and decision-making…













