It’s Not Rocket Science: The Rewards and Risks of Creativity

The benefits of creativity are many and easy to…


Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue…


Anatomy of a Brand Story — Airbnb

We keep hearing that the best brands tell the best…


From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date,…


Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today

The banking industry emerged from an angry bear market to…


Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive

Clark joins the company to form a leadership team with…