CP5 at Six: ‘Ready to Find our Tribe’

Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond

It’s Not Rocket Science: The Rewards and Risks of Creativity

The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate

Old Made New: Reimagining Good Governance

Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight

Here’s to the Crazy Ones: Untold Stories that Built Apple

Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company

Good health as a team sport

A number of skilled professionals are entering the health space, eager to make the conversation around health more…

Sustainability in the Year of the Tiger: 13 Urgent Actions

Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed

Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this…

How a Single Story can Make Every Bit of Difference to the World

The best stories connect the struggle and the strength of one person to everyone else

Carbon Collaboration: Why We Need a Global Vision and Narrative

Teamwork, planning and great storytelling key in driving today’s climate action agenda

Why Football Won’t Be Coming Home Soon

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments…

Editorial Learnings from an Aspiring Musician

The synergies between musicians and journalists are far stronger than many people appreciate or understand

Need to Boost Sales? Start Boosting Your Leadership Voice

CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission

Anatomy of a Brand Story — Airbnb

We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?

Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them

Businesses have inspiring stories to share, yet relatively few are currently telling them

How to Unleash Your Own Story

Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great

From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date, and expectations for the year ahead

Resetting Reality: How to Lead Towards a Silver Lining

The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too…

Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today

The banking industry emerged from an angry bear market to regain customer trust and confidence