Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond

The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate

Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight

Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company

A number of skilled professionals are entering the health space, eager to make the conversation around health more…

Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this…

The best stories connect the struggle and the strength of one person to everyone else

Teamwork, planning and great storytelling key in driving today’s climate action agenda

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments…

The synergies between musicians and journalists are far stronger than many people appreciate or understand

CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission

We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?

Businesses have inspiring stories to share, yet relatively few are currently telling them

Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great

CP5's Managing Director discusses his journey to date, and expectations for the year ahead

The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too…

The banking industry emerged from an angry bear market to regain customer trust and confidence