The Case for ‘Content-First’ Leadership

Content teams, in-house and agency, must stop the proverbial tail wagging the dog, and embrace ‘content-first’ leadership

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‘You do What?’ Brand Journalism 101

What is brand journalism, and how does it benefit businesses in ways that conventional communications are unable to meet?

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Content Marketing in 2020: 6 Game-changing Trends

Scenarios and developments that will shape the content marketing industry over the next 12 months and into the ensuing decade

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Smart Cities are Only as Smart as Those Who Live in Them

Civic authorities are constantly challenged by the spread of misinformation — and the rash actions that usually follow

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Full-time Remote Working: The Business Case

Flexible working for agency and in-house staff is proving highly effective, bringing multiple benefits to workers and their employers

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5 Learnings From the COVID-19 Lockdown

The pandemic caught businesses by surprise, exposing acute weaknesses. Some positives will come from the crisis, however

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Webinars: Common Errors and Misunderstandings

Webinars are a viable alternative, but typically brands underestimate the effort needed to successfully produce these

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Book Review: John Bolton’s The Room Where It Happened

The author's people management skills and decision-making star as President Trump's unpredictability continues

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Where’s the Party? Driving B2B Sales in an Online-only World

Novel content solutions are revolutionising how brands engage with customers

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Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive

Clark joins the company to form a leadership team with deep roots in Asia

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Reject Legacy Thinking: It’s Time for the Independents

An interview with CP5's Chief Executive Luke Clark on content, heroes and the art of learning dangerously

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What Will the Covid Business Recovery Look Like? Look to Travel and Learn

Other business sectors can learn from the sector's recovery during SARS

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