The banking industry emerged from an angry bear market to regain customer trust and confidence

The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too far

CP5's Managing Director discusses his journey to date, and expectations for the year ahead

Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great

Businesses have inspiring stories to share, yet relatively few are currently telling them

We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?

CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission

The synergies between musicians and journalists are far stronger than many people appreciate or understand

Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments in future

Teamwork, planning and great storytelling key in driving today’s climate action agenda

The best stories connect the struggle and the strength of one person to everyone else

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year