Sing When You Win
The popular sports documentary ‘Welcome to Wrexham’, exemplifies the stories that we should embrace…
CP5 at Six: ‘Ready to Find our Tribe’
Our company’s journey to date, and what we might expect from storytelling in the next six years and…
It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to understand, while the perils are few and easy to…
Old Made New: Reimagining Good Governance
Governance can be exciting, both during the creation of a company-wide framework, and its…
Here’s to the Crazy Ones: Untold Stories that Built Apple
Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most…
Good health as a team sport
A number of skilled professionals are entering the health space, eager to make the conversation…
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be…
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be…
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person to everyone else
Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s climate action agenda
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies…