Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s climate action agenda
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments…
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many people appreciate or understand
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently telling them
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and expectations for the year ahead
Resetting Reality: How to Lead Towards a Silver Lining
The demands of leading staff and your brand narrative beyond conflict situations can at times feel like a bridge too…