The Art of Storytelling

Your challenge: “Our salespeople, team leaders and innovators are limited in their ability to craft and deliver their story – and can struggle to inspire customers or team members to act.”

CP5’s solution: ‘The Art of Storytelling’ — a calendared course of short workshops that help unleash powerful and memorable stories to propel your brand forward.

Whether it’s the white paper you’ve avoided writing, a rousing speech you have to give, or the nailing of a difficult client discussion, many of us dread the clutch ‘performance moments’ of our career.

What if there was a way to make these moments easier to embrace?

Our storytelling course will enable you and your colleagues to:

  • Understand the theory behind storytelling, and the elements that when combined make a compelling story
  • Discover a technique to help you to ‘hot-wire’ your first draft process
  • Tap into proven journalistic techniques to frame important facts and beats in a personalised and meaningful way
  • Find out how to control the promise, tenses and the arcs in your piece, in order to hold reader attention and deliver an emotive punch

Learn in a small-group setting from award-winning story creator, Luke Clark, whose career spans 25 years working with some of the world’s leading brands and publications.

To discover how this will work for your brand and what it entails, talk to us.