Burgeoning consumer demand and increased digitisation across a wide range of industries is creating both opportunities and challenges for brands

Our Lifestyle practice encompasses a wide range of industries, including retail, e-commerce, travel, dining, FMCG, property, sport, luxury goods and experiences, entertainment, arts and culture, and much more.

While the dynamics of these industries are unique, they are nonetheless all being disrupted by changing customer preferences, new technology, and disruptive operating models.

Collectively, the above are growing the fastest within Asia, according to Bain & Company: About half of retail growth, for example, will come from the region between 2019 and 2024 — the sector in Asia is growing twice as fast as the rest of the world, with e-commerce growing four times as fast as elsewhere.

In the past, vertical integration worked well for big brands, who traditionally bought from suppliers, marketed through their own channels and conventional advertising, and sold in-store or on their own website.

Today, this siloed approach has become redundant. Ecosystems, which see consumers, technology and brands interact, are dominating retail and lifestyle businesses.

Driving this trend is consumer convenience. Not only do consumers want to buy with as few clicks of a button as possible, they want to talk to other like-minded consumers, watch video testimonials, see how many shares a product has received, and be able to transact seamlessly.

Conversely, brands must work with domain specialists, who provide expertise that they are unable to access internally. These range from marketplaces, to logistics, payments, demand generation, cloud and data analytics services, and content marketing.

As a provider of content solutions to a wide range of industries within the retail and consumer spaces, CP5 leverages the expertise of seasoned writers and strategists who have an in-depth understanding of the ecosystems and technologies shaping consumer and brand activities.

Our capabilities cover the following sectors:

  • Retail
  • E-commerce
  • Travel
  • Dining
  • FMCG
  • Property
  • Home and living
  • Luxury
  • Entertainment, arts and culture
  • Sport

To further explore our retail and consumer capabilities, talk to us