Energising the Point of Sale

Your challenge: “We cannot move our customers further down the sales funnel, due to a lack of in-person engagement and their reluctance to reach out to us during the crisis.”

Our solution: ‘Energising the Point of Sale’ — a programme that drives sales through brand stories, SEO and online engagement.

Mid-to-lower funnel customers know your brand. It’s likely your products were in their plan. And it’s even possible that they were about to engage with you, before COVID-19 changed their landscape.

What do they need now?

They need straight forward contextual data and information that:

  • Connects them with the measurable benefits of your product
  • Addresses key context questions about impact, performance and market conditions
  • Explains how the product is successfully utilised by other buyers
  • Suggests to them what actions to consider next
  • Is delivered to them on a preferred platform

Together with our team of world-class journalists, SEO experts, graphic and video artists, and amplification strategists, we will help you devise a bespoke, immediate and cost-effective programme to energise and activate your sales pipeline.

To discover how this can work for your brand and what it entails, talk to us.

Read about our thinking on this topic.