Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person to everyone else
Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s climate action agenda
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to…
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently…
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be…
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and expectations for the…
Resetting Reality: How to Lead Towards a Silver Lining
The demands of leading staff and your brand narrative beyond conflict…