Good health as a team sport
A number of skilled professionals are entering the health space, eager to make the conversation around health more proactive and less daunting
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix if it…
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many…
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to…
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently…
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be…