Brand Storytelling: 22 Trends that Matter this Year

From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year

How a Single Story can Make Every Bit of Difference to the World

The best stories connect the struggle and the strength of one person to everyone else

Carbon Collaboration: Why We Need a Global Vision and Narrative

Teamwork, planning and great storytelling key in driving today’s climate action agenda

Need to Boost Sales? Start Boosting Your Leadership Voice

CP5 takes a close look at five ways that brand storytelling can help you to…

Anatomy of a Brand Story — Airbnb

We keep hearing that the best brands tell the best stories, so what do the…

Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them

Businesses have inspiring stories to share, yet relatively few are currently…

How to Unleash Your Own Story

Telling a better story is a challenge for all of us, and in business it can be…

From Services to Solutions: The Future of Brand Storytelling

CP5's Managing Director discusses his journey to date, and expectations for the…

Resetting Reality: How to Lead Towards a Silver Lining

The demands of leading staff and your brand narrative beyond conflict…