Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this year
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person to everyone else
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many…
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to…
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently…
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be…
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and expectations for the…