3 August 2021
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person to…
0 Comments6 Minutes
2 August 2021
Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s climate…
0 Comments9 Minutes
13 July 2021
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix…
0 Comments11 Minutes
20 May 2021
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many…
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30 April 2021
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to…
0 Comments8 Minutes
14 January 2021
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the…
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15 December 2020
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are…
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27 November 2020
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can…
0 Comments12 Minutes