It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to understand, while the…
Here’s to the Crazy Ones: Untold Stories that Built Apple
Inspiration can be taken from lesser-known anecdotes, which helped…
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's…
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more,…
How a Single Story can Make Every Bit of Difference to the World
The best stories connect the struggle and the strength of one person…
Carbon Collaboration: Why We Need a Global Vision and Narrative
Teamwork, planning and great storytelling key in driving today’s…
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to…
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than…
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help…
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what…
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are…
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and…
Resetting Reality: How to Lead Towards a Silver Lining
The demands of leading staff and your brand narrative beyond conflict…
Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today
The banking industry emerged from an angry bear market to regain…
What Will the Covid Business Recovery Look Like? Look to Travel and Learn
Other business sectors can learn from the sector's recovery during…
Reject Legacy Thinking: It’s Time for the Independents
An interview with CP5's Chief Executive Luke Clark on content, heroes…
Unleashed and Recovery-Ready. Luke Clark Joins CP5 as Chief Executive
Clark joins the company to form a leadership team with deep roots in…
Where’s the Party? Driving B2B Sales in an Online-only World
Novel content solutions are revolutionising how brands engage with…
Book Review: John Bolton’s The Room Where It Happened
The author's people management skills and decision-making star as…
Webinars: Common Errors and Misunderstandings
Webinars are a viable alternative, but typically brands underestimate…
Full-time Remote Working: The Business Case
Flexible working for agency and in-house staff is proving highly…
Smart Cities are Only as Smart as Those Who Live in Them
Civic authorities are constantly challenged by the spread of…
Content Marketing in 2020: 6 Game-changing Trends
Scenarios and developments that will shape the content marketing…
‘You do What?’ Brand Journalism 101
What is brand journalism, and how does it benefit businesses in ways…
The Case for ‘Content-First’ Leadership
Content teams, in-house and agency, must stop the proverbial tail…