Sing When You Win
The popular sports documentary ‘Welcome to Wrexham’, exemplifies the stories that we should embrace when setting out to…
CP5 at Six: ‘Ready to Find our Tribe’
Our company’s journey to date, and what we might expect from storytelling in the next six years and beyond
It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate
Editorial Learnings from an Aspiring Musician
The synergies between musicians and journalists are far stronger than many people appreciate or understand
Anatomy of a Brand Story — Airbnb
We keep hearing that the best brands tell the best stories, so what do the world’s smartest brand stories achieve?
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently telling them
How to Unleash Your Own Story
Telling a better story is a challenge for all of us, and in business it can be what separates the good from the great
Please Feed the Bear: How the Global Financial Crisis Charts a Story for Today
The banking industry emerged from an angry bear market to regain customer trust and confidence
Reject Legacy Thinking: It’s Time for the Independents
An interview with CP5's Chief Executive Luke Clark on content, heroes and the art of learning dangerously