It’s Not Rocket Science: The Rewards and Risks of Creativity
The benefits of creativity are many and easy to understand, while the perils are few and easy to mitigate
Old Made New: Reimagining Good Governance
Governance can be exciting, both during the creation of a company-wide framework, and its day-to-day oversight
Here’s to the Crazy Ones: Untold Stories that Built Apple
Inspiration can be taken from lesser-known anecdotes, which helped create the world’s most successful company
Sustainability in the Year of the Tiger: 13 Urgent Actions
Greenwashing, overcomplexity and universal buy-in are this year's pressing themes that must be addressed
Brand Storytelling: 22 Trends that Matter this Year
From climate action, to data-driven stories, Zoom fatigue and more, the trends we think will be further embraced this…
Why Football Won’t Be Coming Home Soon
Despite the team’s success at Euro 2020, English football has much to fix if it is to win trophies and host tournaments…
Need to Boost Sales? Start Boosting Your Leadership Voice
CP5 takes a close look at five ways that brand storytelling can help you to bolster your sales mission
Today’s Stories Prepare Us for the Next Crisis. We Have a Duty to Tell Them
Businesses have inspiring stories to share, yet relatively few are currently telling them
From Services to Solutions: The Future of Brand Storytelling
CP5's Managing Director discusses his journey to date, and expectations for the year ahead